Choosing the Best Print Finishes for Maximum Impact
Here’s how to choose between gloss, matte, and satin finishes and make your materials shine.
Gloss Finish: Bold and Vibrant
A gloss finish is perfect for grabbing attention. The shiny, reflective surface enhances colours and makes images pop, creating a striking visual impact.
Glossy materials are perfect for marketing pieces designed to stand out, like posters or product packaging.
Let’s say a store wants to advertise a big sale. Glossy posters are perfect. The colors really shine, catching people’s eyes from across the room
When to Choose Gloss:
- Posters and flyers for events or promotions
- Brochures with vibrant images
- Product packaging that needs to stand out on shelves
Matte Finish: Sleek and Understated
If you want a professional, subtle look, matte is the way to go. It offers a non-reflective surface that’s easy to read and perfect for designs with a lot of text.
Plus, matte finishes resist fingerprints and smudges, making them great for materials that will be handled frequently.
Consider matte business cards for networking events. Their smooth, refined finish communicates professionalism while keeping your branding front and centre.
When to Choose Matte:
- Business cards for a sophisticated impression
- Company reports or presentations
- Invitations or greeting cards with a modern touch
Satin Finish: The Perfect Middle Ground
A satin finish balances the vibrancy of gloss with the readability of matte. It provides a soft sheen without the intense glare of gloss, making it an excellent option for mixed-content materials.
For example, a professional services firm might use satin-finish brochures to showcase both their services and team photos. It offers a polished look while maintaining clarity and readability.
When to Choose Satin:
- Brochures and booklets with text and images
- Presentation folders for meetings or proposals
- Indoor posters that need a polished, balanced appearance
How to Decide on the Right Finish
Choosing the right finish depends on your project’s purpose and audience.
Ask yourself these questions:
- Is the focus on images or text?
- Will the materials be handled frequently?
- Do you want a bold or understated look?
At OnTime Print, we can help you answer these questions and guide you to the perfect choice.
Ready to bring your vision to life? Contact us today to discuss your needs. At OnTime Print, every job is urgent, and we’re here to help you create something exceptional.